Display

Describe your competitive advantage.

What is it that sets your company
/product /service apart from the others?

What are the business objectives for this website?

Website Purpose

What will be the primary reasons for
the development of this website?  

List the main actions for each of the users above

User Perception

List adjectives that describe how your users should perceive your website.

Identity / Branding

Do you have specific colors / fonts that you wish to incorporate into the website?

Do you have existing media (brochures, business cards etc.) in a style / design that you would like carried over to your website? :

List any identity development (logos, promotional material)
you will require to be created for this website? 

List the URLs of three site you like

Website Structure & Pages 

List the sections of your website that will
organize the pages on your website.

List the web pages you will be including
in your website under each section:

List any interactive features you would
like to include on your website

Email this page Website search
Email page link to a friend
Product finder Retailer / Store finder
HTML email newsletter
User forums /message boards
User surveys /polls Chat rooms
E-Commerce / Shopping Cart
Product catalogue
Customer support knowledge base
Slide shows Calculators
Multi step forms Quote generator
Stock ticker Live news feed
Content personalization
Dynamic Events Calendar

Maintenance

List any pages on your website that would
require updating on daily basis.

List any pages that would require updating on a weekly basis

List any pages requiring updates on a monthly basis

Website Marketing

How do you plan to get traffic to your website

List any key phrases you think your website visitors
will use to find products / or services like yours.